Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: AstraZeneca
Brief: Create an employee engagement brochure that prioritises safety and helps reduce accidents and incidents across AZ sites worldwide.
Solution: To effectively convey the importance of safety and its impact on real people, I designed a brochure that features compelling photograph art directed and sourced from local photographers at AstraZeneca work sites in different countries, including Sweden, China, UK, and USA. The brochure highlights the global nature of AstraZeneca's operations and the significance of safety at all construction sites. The engaging design and personal stories of real employees create a strong emotional connection, reinforcing the importance of on-site safety.