Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Roche
Brief: To create a brand and resource website for the Roche Digital Breast Cancer Academy – an online platform that provides young oncologists the opportunity to collaborate and learn through educational content, live events and communication.
Solution: I lead the creative output of a number of concepts that focused on the ‘collaboration’, ‘unlocking potential’ and ‘networking. The chosen creative drew on the idea of young oncologists gaining access to valuable content and knowledge from their peers, mentors and industry experts, through research projects, videos, events and simply communicating – in time, unlocking their potential to become industry leaders themselves. The creative represents a digital lock which rotates, aligns and unlocks. Each line represents a different part of the digital platform e.g. young oncologists, peers, mentors, research content etc.