Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Renray Healthcare
Brief: Create a catalogue design that goes beyond a traditional listing, directory-style document and serves as a premium sales tool for Renray Healthcare's sales teams.
Solution: Our approach was to create a catalogue that feels more like a premium brochure or a lifestyle magazine, while still serving as an effective sales tool. We began by splitting the original product catalogue into two separate pieces, one for lounge and dining furniture and the other for bedroom furniture ranges. This new structure allows for more targeted and quicker searches, making it easier for sales teams to find and showcase the right products to their clients. The catalogue design incorporates visually appealing layouts, high-quality imagery, and engaging content that not only showcases the products, but also tells a story and creates a sense of lifestyle around them.