Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Jazz Pharmaceuticals
Brief: To brand a large-scale kick-off event for internal staff, titled "The Power of Us”.
Solution: My creative approach directly reflected the vision of unleashing the collective power of every individual within Jazz Pharma. The "Power lines" connecting individuals and teams to a central power source, symbolizing the synergy and collaboration essential to a high-performance culture. The central power source, housing the event's identifier, 'The Power of Us,' serves as a core visual element. The power lines illustrated the journey over the last 12 months at Jazz, with the final power source depicting the potential for the future.