Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Manchester City FC
Brief: A pitch to create the 2021 annual report. The brief was digital first with an easy transition to produce a printed piece.
Solution: I approached this digital project slightly differently - I wanted to give focus to all areas of the infographic-led concept, so creating a unique scroll-through user experience, created a completely new approach to what had been presented to them before.