Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: University of Northampton
Brief: Develop a new layout for the visitors centre with the goal of promoting the newly built Waterside campus, driving future enrollment, and encouraging current students and staff to embrace the transition to the new location.
Solution: Based on the concepts of "we're moving" and "bringing the outside in," we created a cohesive theme of "We've Arrived," which also highlighted the sustainability-conscious aspect of the new campus. The visitors centre was divided into three distinct areas: The Build, Campus Life, and Location. Each area was designed to showcase the unique features and benefits of the Waterside campus, including its state-of-the-art facilities, vibrant campus life, and attractive location. The layout and design of the visitors centre effectively conveyed the excitement and opportunities of the new campus, encouraging visitors, current students, and staff to embrace the transition and be a part of this new chapter in the University of Northampton's history.