Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Roche
Brief: To create a set and broadcast package for a TV styled talk show
Solution: Using the supplied brand guidelines I lead the creative output of a number of concepts including a Morning TV set, which was the chosen route. We gave the set a homely feel using natural materials and soft furnishing and even created a window scene of the location of the set – Basel. Working alongside the motion team we created a broadcast package which pulled the whole show together - Intro stings, bumpers, lower 3rds all aligning to the nexus brand.