Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Sage
Brief: To create the best booth at the show, showcasing Sage as thought leaders with insightful advice in a welcoming environment.
Solution: We brought Sage's recent brand refresh, including their new color palette and imagery, to life with an innovative and premium exhibition stand design and build. The booth had an inclusive feel with a variety of design, structural, and content elements that kept delegates informed and engaged in a clean and beautifully simple atmosphere. A 6m illuminated wall in the middle of the stand created a dominating presence that attracted delegates, with Gobo lighting projecting and moving the logo around to make the stand visible from afar. The booth was literature-free, communicating Sage's commitment to sustainability, and further positioning them as a technology leader. We custom-built a content kiosk with a 50in touch screen for interactive engagement.