Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Galaxy Optical
Brief: Develop a brand for their new range of customisable glasses frames called "iChoose," targeting the fashion industry and appealing to the age group of 16 to 29 year olds.
Solution: I created a simplistic brand that puts the spotlight on the interchangeable glasses arms, allowing individuals to customize their frames to match their unique style. The pastel color scheme was chosen to align with the product's price range and the target age segment. Fashion mock-ups were utilized to create a current campaign style that could be implemented across various digital and traditional advertising channels, effectively capturing the attention of the intended audience.