Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Thomson Reuters
Brief: Develop a customer retention marketing campaign for Thomson Reuters' product 'Elecktron' that creates a real difference.
Solution: Our innovative strategy focused on putting the customers first, prioritising their needs over product promotion. We simplified the messaging around enterprise data solutions to provide a seamless and consistent story, helping customers understand the full value of their subscriptions. We created online content, including infographics, video walk-throughs, email campaigns, and social media posts on Thomson Reuters' website, Twitter, and LinkedIn platforms.
The results exceeded benchmarks, with over 7 million impressions from email and social media efforts. On Twitter, we achieved 5.8 million impressions and over 128,000 clicks to content, while on LinkedIn, we reached 1.3 million impressions and garnered over 6,000 clicks to content.
Views of assets grew significantly – achieving an overall 1704% increase
Email and social media benchmarks were exceeded – over 7 million impressions
Twitter – 5.8 million impressions and over 128,000 clicks to content
LinkedIn – 1.3 million impressions and over 6,000 clicks to content