Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Northwood Hygiene Products
Brief: Rebrand the Leonardo Dispensers ranges to be premium and industry-leading.
Solution: I started by art directing a professional photoshoot of the entire Leonardo product range to highlight their unique features. The design was modern, sophisticated, and simple, using a purple color palette for the standard range and charcoal grey for the premium Leonardo Select range. The new brands were implemented across various marketing channels, including websites, social media, brochures, and events, maintaining consistency in design and messaging. The rebrand positioned Leonardo Dispensers as premium and industry-leading, resonating with the target audience and differentiating them from competitors.