Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: The Manchester Cancer Research Centre (MCRC)
Brief: MCRC wanted to put Manchester and the region back on the map, by updating their digital space, a new website acting as a one-stop shop resource for cancer research activities in Manchester, with the latest news, research and stories from cancer researchers whilst enabling MCRC to showcase and document key collaborations with partners.
Solution: A full website redesign and redevelopment exercise with a strong focus on improving the user experience, with clearer routes and navigation, and refined messaging and calls to action. The new website helped elevate MCRC’s digital presence, bringing it in line with the organisation’s status as a world-class research facility that will appeal to a varied internal and external audience of researchers, business leaders, healthcare professionals, patients, and patient advocates.