Tom Gaskell / Creative Director
Tom Gaskell / Creative Director
Client: Jazz Pharmaceutical
Brief: To design a look and feel for a small event to discuss the journey of a new revolutionary drug. A 6-day turnaround from initial brief to delivery of the event on-site.
Solution: Building on the 'The Power of Us' brand, I developed a new concept for ‘Steps to the Summit’ which uses a compass directional pin and a mountain peak shape as the meeting identifier. This symbolises the project's journey and provides a versatile graphic asset. I transformed power lines into topographic lines, illustrating the steps of the project to getting to the top as a leading drug. The peak, shown through photography, represents Jazz Pharmaceutical goal and the reality of the drug.